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AirFit

GOAL:

Create an appealing logo for an upcoming chain of airport terminal gyms. The client requested a clean, modern “Scandanavian” look to the design, but with a “whimsical” feel to the overall image.

Solution: Clean, straightforward lines come together to create an “AF” monogram alluding to the shape of a paper airplane.  Thinner, more dynamic lines arch upward from the base of the logo’s overall shape, speaking to the idea of movement.

Projects: Logo to be used in various applications.